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What Is Your Why?

A talk by Ken Carfagno
Owner & Founder, Smart Cleaning School

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About this talk

I have personally conducted over 30 Dream Workshops with cleaning owners, cleaning employees, and other entrepreneurs in 2021. Plus, I have also done Why Workshops, seminars, and podcast interviews with individuals and groups in and out of our industry. I have learned so much and share these lessons in this talk!

There are 4 stages of dream tension that cause us to feel hungry to grow, comfortable to stay, apathetic to do nothing, or hopeless. In this talk, I will walk you through each stage in a simple and powerful way.

Here's what I recommend. Don't come to this talk expecting the How or the What. I want you to be open-minded. Lend me your heart and let's go on a journey together. My hope is that you are moved to change and answer the question - What is your Why?

Have you got yours yet?

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Ken Carfagno

Ken began his career as a mechanical engineer for GE from 2000-2005, but engineering wasn't his calling. Ken built and optimized his first solo cleaning business in Upstate New York to $55,000 profit per year on 2 cleaning days per week from 2005-2018 while raising all 5 kids with his wife Teresa. In 2018, the Carfagnos sold their family cleaning business for $80,000 and moved back home to the Philadelphia Area. Ken built a second optimized solo cleaning business from 2018 - 2020 to $70,000 profit per year on 2 cleaning days per week. During this time, he launched the Smart Cleaning School Podcast, which was voted the #2 podcast in our industry by FeedSpot. Ken leads 3 membership groups through the Smart Cleaning School to help all levels of cleaning service owners achieve their goals. But the adventure is not over. The Carfagnos are pursuing time, money, and location freedom in 2021. They have a home booked in Florida in February as part of their Big Dream. Thus, the 16-year solo cleaning veteran MUST now scale and delegate the family cleaning company to enjoy their first major level of freedom.

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