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Martha Woodward

Martha Woodward

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About this Speaker

I opened a service business back in 2007 and I thought I’d be a pro at leading employees. Boy was I wrong. My business was a mess. We had horrible quality, the employees were ultimately in charge, and I hated my work life.


All it took was a “bully” employee who pushed me to the limits. That employee was a God-send because she made me see that I was the source of everything going wrong in my company.


From that point forward, I totally reversed my toxic culture into a positive culture built on quality, accountability, and respect. Pay for Performance, metrics and accountability became so much a part of my company culture that it lead to me co-founding Quality Driven Software, qualitydrivensoftware.com, so I could have the data and reports at my fingertips. However, any of the principles that I mention can be implemented without Quality Driven Software.

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